The Startup Growth: Pop Quiz Monday with Katrin Sturm

I had the pleasure to be interviewed by Ricky Singh, the editor of The Startup Growth.

The Pop Quiz, Monday is a fun little exam that The Startup Growth loves to give to savvy business owners.

The purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom.

So what kind of insights and tips did I share with Ricky?

Below a sneak preview...


What do you love most about your job? That I do not have a steady Monday to Friday, 8 to 6 routine in an office environment anymore, I love being flexible and taking some time out to enjoy the outdoors whenever possible. I don’t mind working late at night or over the weekend in return.

What motivates you to get up every day and go to work? The passion about what I to do and how I do it. It does not feel like “work” for me as I love “working” with people and having an impact on their lives and businesses.

What are some of the challenges of your job? I would say as a founder it’s challenging to find the right balance between doing the things you are good at and outsourcing other things, e.g. accounting, certain marketing activities, etc.

Capacity and travelling can also be a challenge as I have been working with clients across Germany, Austria, Switzerland, and Ireland. You cannot be everywhere at the same time and thus have to give some opportunities like an interesting client or speaker slot a miss sometimes.

Don’t be afraid to dream big and adjust your plans along the way if they no longer match your values.

What are some lessons learned from a past project that you can share with us? Don’t be afraid to dream big and adjust your plans along the way if they no longer match your values. It’s ok not to be ok sometimes and consequently work in a new direction. We are all humans, and nobody is perfect.

What advice would you give to someone who is starting in your industry? There is an increasing interest in becoming a coach or consultant nowadays. It sounds like an attractive industry to be in, and people sometimes underestimate what comes with being a successful coach and/or consultant.

Thus, before starting, I’d recommend anybody to work with a coach to get a reality check done and see if it is the right path for you based on your values and strengths. Entrepreneurship is not for everybody. Also, I know a lot of my peer coaches and consultants who are struggling to find clients.

I had prepared this career move over a couple of years in advance and worked with my coach towards a successful launch by simply building my skills, network, and brand throughout my previous corporate roles.


Curious about the other questions? In order to access the full interview, please click here.