Katrin Sturm is the founder of The Best Possible You. 

She is passionate about making businesses more successful and helping people to fulfil their true potential. Thus she decided to become a certified Executive & Life Coach in 2015 at the Positive Success Group in Dublin.

Katrin then founded The Best Possible You in early 2018 while quitting her corporate job as a Regional Sales Manager at Salesforce, one of the most innovative and fastest-growing cloud computing companies in the world. 


She's been working with a large number of startups and small & medium businesses by supporting them to grow and scale over the last year as an independent startup advisor as well as in her corporate sales role with Salesforce for 5 years.

This is also where she gained valuable leadership experience over the last couple of years by heading teams of up to 12 business developers and sales representatives. She successfully coached her direct reports for better performance  and career development and thus turned low performing teams into high-achievers. 

Her time at Airbus and DHL provided her valuable insights into logistics, quality and supply chain management in a manufacturing and service orientated environment before embarking on her 7 years career in the IT industry working with all kinds of different industries as clients and partners.


One of her strengths is to get the best possible version out of people and to create a thriving team spirit of 'millennial' teams with a given business impact.

After going through a growth journey with her own coach, she decided to follow her heart by focusing on all her strengths and passion with The Best Possible You as her next career step by helping with personal and business growth. 

In order to get the best possible version out of herself, Katrin also puts a high value on the right body and mind balance. Running, hiking, cycling, reading, travelling, yoga and spending some time in nature and with animals help her to be at her best.


As she knows and understands that the right balance can sometimes be challenging when caught up in a corporate environment and our dynamic world, she runs The Best Possible You Retreats to recharge your body and mind or to digitally detox.

Katrin also believes that 'if you love what you do, you will never have to work again in your life.'

Passionate About Growing People and Businesses

Katrin now combines her corporate experience in sales, leadership and people development in the high tech (SaaS) industry, with her passion of helping startups to grow into a scale up as well as coaching executives, employees and individual.


Katrin holds a double degree in International Business and has been living and working abroad in different countries including the UK, France and the Netherlands for almost 12 years spending the last 7 years in Ireland, while the international tech hub Dublin is still her primary home base today.


She frequently travels to Austria, Switzerland and Bavaria for some of her international clients. Being fluent in English, German and French and a proven track record within an extensive network in Europe and beyond, make her the right fit for any intercultural and international environments.

Find out more on how The Best Possible You can support you or contact Katrin today.

Degrees and Certifications 
  • Double degree in International Business (German Diplom eq Masters at the University of Applied Sciences Landshut, Germany and Bachelor of Arts (Hons) at the Lord Ashcroft International Business School Cambridge, UK

  • Accredited Diploma of Executive & Life Coaching at the Positive Success Group Dublin, Ireland

  • Certificate in Digital Marketing at the Digital Marketing Institute in Dublin, Ireland

  • Certified NLP Business Practitioner at the Irish NLP Institute Dublin, Ireland

  • Certificate in Career Coaching at PSG Dublin, Ireland​​

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