The Best Possible You helps ambitious business professionals, leaders and entrepreneurs in fast-paced and dynamic business environments like the Tech industry to thrive professionally and personally.


At The Best Possible You, we believe that change starts with you, your leaders and employees.


It is our mission to facilitate and guide you to identify and overcome what holds you and them back to be more productive and perform better while at the same time leading more balanced professional and personal lives.

Our focus is on helping ambitious leaders and business professionals, start-ups, scale-ups and entrepreneurs to manage mindset for more success, unlock true potential and create a positive culture for growth.

Our unique 360 approach to empower you on a personal, career and business level has proven to bring the best out of people, by understanding that personal growth and wellbeing is the key to unlocking potential and achieving our dreams in all aspects of your career and life(style) and thus your team and company performance.

We are the right business partner for you if you believe that success starts with yourself, your employees and your leadership.

Through a suite of results-orientated empowerment and enablement programmes working with major Tech companies and beyond, The Best Possible You has proven to positively impact individual and team and performance and company cultures since 2018.


We can help you to create a more gender balanced company culture in the business world and actively empower your female executives, leaders and women support group with our programmes. 

We particularly support businesses in the technology and SaaS space in Ireland, Europe and beyond around (pre) sales, customer success, marketing  and other business relevant supporting functions, management and leadership training and mindset coaching.



From climbing the corporate ladder to successfully starting her own business.

Katrin Sturm is a leading start-up and scale-up advisor, growth and business mindset coach based in Dublin, Ireland, and the founder and CEO of The Best Possible You.


After being awarded a double degree in International Business, Katrin started out on a corporate career path.

She climbed the corporate ladder, moving into a management position in her late twenties.


Katrin had to learn fast and adapt, and by continuously working on her personal and professional development she found her way to success in multiple senior sales and leadership roles in international companies such as Salesforce and Oracle. She has also worked for companies like Airbus and DHL in the past.

Katrin initially gained valuable insight into logistics, quality and supply chain management in a manufacturing

and service-orientated environment, before moving into the IT industry for most of her career, when she relocated to Dublin, Ireland, in 2011, working with clients, companies partners across diverse sectors and of different sizes.

As a high-performer in individual contributor roles in business development, sales and account management roles, Katrin found herself going through several sales and solution selling training programmes.

She managed teams of up to 12 business developers and sales representatives in Salesforce, one of the most innovative and fastest growing SaaS business. She successfully empowered  and coached her direct reports for career development and turning low performing teams into high achievers.


She is known for creating outstanding team spirit that helps her teams to be at their best and thrive professionally.

She always wanted to run her own business and when feeling the yearning to take on a new challenge in early 2018, she successfully took the leap to becoming a profitable entrepreneur.

These skills and insights already helped her as a corporate sales leader to drive her team’s performance and career development further.


A passion for growing people and businesses

Katrin combines her strengths and passion of developing driven female leaders and entrepreneurs after successfully climbing the corporate ladder for almost 10 years in elite business development, sales and leadership roles in companies like Oracle and Salesforce.

Having been a female leader in a highly competitive and male dominated industry herself, she now empowers female leaders and entrepreneurs to help them thrive professionally and personally as part of The Best Possible You.

She personally runs our Thriving Female Leaders Circle.

One of her strengths is to get the best possible version out of professionals and to create a thriving spirit of 'millennial' teams with a proven business impact. This is also how the idea of The Best Possible You was born.


Her corporate roles have prepared her for several years to work with start-ups and SMEs by supporting them to grow and scale, now as an independent B2B Tech SaaS start-up advisor and board member.

A native of Bavaria in Germany, Katrin has been living and working abroad in different countries including the UK, France and the Netherlands since 2006.


She has been living in Ireland since 2011, where the international tech hub Dublin has been her home. She now lives in Dún Laoghaire with her partner and rescue dog Brody.

In 2020, she successfully pivoted her business in the ‘new normal’ to serve her clients 100% online.

She is currently working on exciting plans to scale her business further in order to make an even bigger impact in people’s business, careers and life(styles) with her experience, expertise and The Best Possible You philosophy.

Being fluent in English, German and French, and a proven track record within an extensive network in Europe and beyond, makes her the right fit for any intercultural and international environments.

In order to get the best possible version out of herself, Katrin also puts a high value on the right body and mind balance. Trail running, hiking, surfing, reading, road tripping, yoga and doing agility with her  dog Brody help her to be at her best.

Katrin knows and understands that the right balance can sometimes be challenging when caught up in a corporate environment and our dynamic world, so she runs Digital Detox Retreats and Online Programmes to recharge your body and mind, and create a digital detox routine for your personal wellbeing.

The Best Possible You continues to grow further now being a mission driven company with a small team and big dreams.

Watch this space and follow Katrin on social media for a glimpse beyond the scenes, some inspiration and motivational tips.

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