The Best Possible You is a platform for ambitious leaders, entrepreneurs and professionals to


1) Engage with the right tools, expertise and insights to become the best possible version of yourself to drive your career and business forward.


2) Benefit from personal guidance working 1:1 or in a group setting with experienced experts to move you forward using a 360 approach that is sensitive to your personal growth and wellbeing


3) Grow in the necessary environment and reflection space via (online) workshops, individual retreats, team or company offsites, to help you focus on what’s really important.


At The Best Possible You, we believe that change starts with YOU. It is our mission to facilitate and guide you to identify and overcome what holds you back to lead a happier and more rewarding personal and professional life.

Our focus is on helping ambitious start-ups, scale-ups, entrepreneurs and professionals manage mindset for more success, unlock true potential and create a positive culture for growth.

Our unique 360 approach to business consulting and executive coaching always brings the best out of people, by understanding that personal growth and wellbeing is the key to unlocking potential and achieving our dreams in all aspects of your business, career and life(style).

We are the right business partner for you if you believe that success starts with yourself, your employees and your leadership.

Through a suite of focused workshops, 1:1s, retreats, business consulting, online coaching and programmes across executive, sales, leadership and mindset coaching, we have a proven track record of success that makes us the service provider of choice for many of the most ambitious, innovative and successful companies.


We particularly support businesses in the technology and SaaS space in Ireland, Europe and beyond around sales, management and leadership training and mindset coaching as well as help coaches, consultants and other service professionals to grow their business further.



From climbing the corporate ladder to successfully starting her own business.

Katrin Sturm is a leading start-up and scale-up advisor, growth and business mindset coach based in Dublin, Ireland, and the founder and CEO of The Best Possible You.


After being awarded a double degree in International Business, Katrin started out on a corporate career path.

She climbed the corporate ladder, moving into a management position in her late twenties.


Katrin had to learn fast and adapt, and by continuously working on her personal and professional development she found her way to success in multiple senior sales and leadership roles in international companies such as Salesforce and Oracle. She has also worked for companies like Airbus and DHL in the past.

Katrin initially gained valuable insight into logistics, quality and supply chain management in a manufacturing

and service-orientated environment, before moving into the IT industry when she relocated to Dublin, Ireland, in 2011, working with clients, companies partners across diverse sectors and of different sizes.

As a high-performer in individual contributor roles in business development, sales and account management roles, Katrin found herself going through several sales and solution selling training programmes.

She managed teams of up to 12 business developers and sales representatives in a tech (SaaS) business, successfully coaching her direct reports for career development and turning low performing teams into high achievers.


She is known for creating outstanding team spirit that helps her teams to be at their best and thrive professionally.

She always wanted to run her own business and when feeling the yearning to take on a new challenge in early 2018, she successfully took the leap to becoming a profitable entrepreneur.

She took a further step along her own growth journey with a professional coach, developed and packaged her own coaching skills, and then achieved her year-long goal of setting up her own business.

In 2015, Katrin became a certified Executive & Life Coach at the Positive Success Group in Dublin.


These skills and insights already helped her as a corporate sales leader to drive her team’s performance and career development further.


A passion for growing people and businesses

Katrin now combines her corporate experience in sales, leadership and people development in the high tech (SaaS) industry, with her passion for advising start-ups to grow into a scale-up and beyond, as well as coaching and mentoring executives and high-potential employees and founders.

One of her strengths is to get the best possible version out of people and to create a thriving spirit of 'millennial' teams with a proven business impact. This is also how the idea of The Best Possible You was born.


Her corporate roles have prepared her for several years to work with start-ups and SMEs by supporting them to grow and scale as an independent start-up advisor.

A native of Bavaria in Germany, Katrin has been living and working abroad in different countries including the UK, France and the Netherlands since 2006.


She has been living in Ireland since 2011, where the international tech hub Dublin is her home, but she frequently travels to Austria, Switzerland and Bavaria for some of her international clients.

In 2020, she successfully pivoted her business in the ‘new normal’ to serve her clients 100% online.

She is currently working on exciting plans to scale her business further in order to make an even bigger impact in people’s business, careers and life(styles) with her experience, expertise and The Best Possible You philosophy.

Being fluent in English, German and French, and a proven track record within an extensive network in Europe and beyond, makes her the right fit for any intercultural and international environments.

In order to get the best possible version out of herself, Katrin also puts a high value on the right body and mind balance. Trail running, hiking, surfing, reading, road tripping, yoga and doing agility with her  dog Brody help her to be at her best.

Katrin knows and understands that the right balance can sometimes be challenging when caught up in a corporate environment and our dynamic world, so she runs Digital Detox Retreats and Online Programmes to recharge your body and mind, and create a digital detox routine for your personal wellbeing.

The Best Possible You continues to grow further with new programmes and online coaching services for driven companies, entrepreneurs and female leaders. Watch this space and follow us on social media for a glimpse beyond the scenes and any updates.

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Degrees and Certifications 

Double degree in International Business (German Diplom eq Masters at the University of Applied Sciences Landshut, Germany and Bachelor of Arts (Hons) at the Lord Ashcroft International Business School Cambridge, UK

Accredited Diploma of Executive & Life Coaching at the Positive Success Group Dublin, Ireland

Certificate in Digital Marketing at the Digital Marketing Institute in Dublin, Ireland

Certified NLP Business Practitioner at the Irish NLP Institute Dublin, Ireland

Certificate in Career Coaching at PSG Dublin, Ireland​​